Meet Caroline Simpson

Managing Director

Working with Caroline for a number of years, I have come to know that her approach is thorough and questioning. She has often helped me to look at the training need from a number of different angles to get a truly bespoke solution to the issues we are facing in getting the training agenda right for the organisation.

EMMA JOHNSON
Head of Learning & Development

I've worked in media advertising for over 20 years and held both Commercial and People Development board level roles, including that of Managing Partner at ZenithOptimedia.
I created Bridge consultancy back in 2004 having previously experienced for myself just how time consuming it can be to find the right training for your people, whilst also juggling clients, staff and profit targets. And in media, time is something we often don't have! I now get huge satisfaction from helping clients to realise the potential of their people and ultimately improve the bottom line.

Meet Our Trainers

We've built up a portfolio of hand-picked trainers who we know get results!

They all have:

a background of working in or with media companies - they understand the unique pressures and challenges of our industry
a specialism in a core skill area relevant to media people - not a 'jack-of-all-trades'
a highly practical and interactive approach to training in which they incorporate real media issues and examples so that it sticks!
a proven track record with a history of excellent feedback from delegates.
and perhaps most importantly, the ability to inspire and have some fun.

For any one training course there is a consistency of trainer however many times the programme is run for the client.

This in turn promotes an ever deepening cultural understanding so that programmes can evolve.

Richard L

... is an expert in the art of persuading and managing clients, having led client services in ad agencies such as Lowe's. His approachable style ... more

coupled with his understanding of advertisers, agencies and media owners, ensures delegates walk away with answers to their issues and tools they can immediately apply.

Caroline

... is an experienced coach, trainer and facilitator in performance development. Importantly she has also held a number of senior commercial positions within media companies, ... more

including for example Commercial Director of Hachette Filipacchi - so has a very good understanding of the real challenges of leading and managing people in the fast paced media world.

Michael

... brings all his extensive knowledge and experience of the media industry into his Negotiation skills and Sales training. Great insider tips! ... more

His style of training is easy to put into action, a common sense approach that motivates and involves people throughout.

Elissa

... works with senior executives and their team members to win and grow business. She gives people the tools and techniques to influence, ... more

consultatively sell and build on client relationships. She has significant experience at all levels ranging from graduate, associate levels to MD's.

Peter

... helps people to develop both the 'task' skills (e.g. objective setting, planning and organising) and 'people' skills (e.g. motivating teams, managing stake holder expectations) that are a necessity in managing Media Projects. ... more

He has an outstanding knowledge of his field, is a published author on project management, and offers practical 'jargon-free' advice based on sound theory.

Richard S

... inspires people to write in a more concise, compelling and creative way. As an award winning copywriter, Richard knows what it takes to make any piece of writing more persuasive ... more

- whether that's a proposal, business report, an email or a piece of marketing. Armed with a practical set of techniques, delegates will find writing less stressful, less of a chore, and a more effective way to get results.

Wayne

... helps people to unlock their creative potential. With his extensive tool kit of creative techniques he shows them how they can come up with great ideas on demand! ... more

He's a skilled facilitator, a published author and holds an MBA and PhD in business creativity. He works with agencies and media companies across the globe and has a deep understanding of the communications industry.

Tim

... works with clients in two ways to build their business, through better pitching and presenting: ... more

Putting in a lasting methodology, through training programmes, designed to ensure individuals are much more effective in how they plan, organise and deliver a winning presentation.
Working on live opportunities where he will consult with the leader on the pitch and his or her team on the strategy and tactics to win the bid. He has a formidable success rate.

Sam

... specialises in energy management, resilience and stress management and is well aware of the particular pressures and challenges of the media industry. ... more

She also has extensive experience working with leaders and teams as a health and wellbeing expert and facilitator. Sam is a certified CIPD, ISMA, RSPH (Royal Society of Public Health) trainer, NLP practitioner and clinical nutritionist